Video content makes up most of our social platforms for a reason. Not only do videos gain twice the engagement as photos, but they can broadcast twice as much information. No professional videographer is needed when you have a great list of free stock video resources at your fingertips.

The best part is that these free stock videos allow you to add your own graphics and text, resulting in a one-of-a-kind video for your website. Did someone say budget-friendly?

These are also places where you can download high-quality video clips for both personal and commercial use, with no royalties or strings attached.

Top 5 Free Stock Video Websites

Check out these sites as they offer the best combination of video quality, a variety of clips, and flexible licensing to ensure proper use of the content. 

1. Videvo

Videvo offers 500,000+ stock footage clips, motion graphics, Premiere Pro templates, After Effects templates, royalty-free music, and sound effects at your fingertips.

They also offer curated selections of different categories including social media and holidays. 

2. Clipstill

Clipstill maintains its motto by repurposing social media content with an intention.

Clipstill offers selected Cinemagraphs for free download and a library of Cinemagraphs for commercial use without attribution. Pricing is shown on the download page for each commercial Cinemagraph but you can also purchase Lifetime Access to the site for a one-time fee of $49, giving you access to all Cinemagraphs on the site. 

3. Mixkit

Mixkit is a free gallery of awesome stock video clips, music tracks, sound effects, and video templates. 

Download as many videos, sounds, and templates as you need, with no attribution or sign-up required.

4. Vecteezy

With Vecteezy, you can download Free Vector Art, Stock Photos & Stock Videos. These are professional quality creative resources to get your projects done faster. Their network of contributors continuously adds fresh content too!

5. Coverr

They got you covered! Not only are there ample options for video, vector, and drone footage, but there are videos to use internally as well. 

Missing the corporate feeling of skyscrapers in the background? Or maybe you want to pretend you are at the beach... Coverr's got your back(ground)!

Hide your messy room with beautiful video virtual backgrounds for Zoom and much more.

As you can see, there are many free resources to be found to create the best content for your marketing campaign. With various curated categories, you can keep content fresh and relevant to your latest campaigns and website upgrades.

Maximizing Impact: Incorporating Free Stock Video on Your Website

In the ever-evolving landscape of online content, integrating videos into your website can be a game-changer. Let's explore the myriad benefits of incorporating free stock videos and discover strategic placements for an enhanced user experience.

1. Elevate Engagement and Retention

Videos are a powerful tool to capture and retain your audience's attention. With twice the engagement compared to static images, they provide a dynamic and immersive experience. Utilizing free stock videos allows you to convey information more effectively, ensuring visitors stay longer on your site.

2. Enhance Brand Storytelling

Visual storytelling is a compelling way to communicate your brand's narrative. Leverage free stock videos to add depth and emotion to your story. Whether showcasing your products in action or highlighting your company culture, videos create a lasting impression, fostering a stronger connection with your audience.

3. Boost SEO and Accessibility

Search engines favor websites with diverse content, including videos. By incorporating relevant keywords in video descriptions and transcripts, you can enhance your website's SEO. Additionally, videos improve accessibility by providing an alternative way for users to consume information, catering to a broader audience.

4. Strategically Place Videos for Impact

Consider the following strategic placements for maximum impact:

• Homepage Banner: Grab attention immediately by featuring a captivating video on your homepage banner. This sets the tone for your brand and encourages exploration.
• Product Pages: Showcase your products in action through videos on product pages. This allows potential customers to see the benefits and features in a visually appealing way.
• Landing Pages: Create compelling landing pages with background videos that convey the essence of your message. This encourages users to engage with your content.
• About Us Page: Humanize your brand by incorporating videos on your "About Us" page. Introduce your team, share your mission, and connect on a personal level with visitors.

5. Access High-Quality Content for Free

Explore the recommended free stock video websites mentioned earlier to access a wealth of high-quality content. These platforms offer a diverse range of clips for both personal and commercial use, empowering you to create unique and budget-friendly videos for your website.

By strategically integrating free stock videos, you not only enhance the visual appeal of your website but also create a more engaging and memorable user experience. Take advantage of this dynamic medium to convey your brand message effectively and leave a lasting impact on your audience.

Looking to add more visuals to your site? Contact Blue Archer for a website redesign.