A strong logo has a huge impact on the success of your business. Some companies get it right the first time like Nike and Apple. However, that logo you created in 1982 may not speak to your audience in 2018.
Consider these questions when reviewing your logo:
- Has your company entered a new market?
- Are you speaking to a new audience?
- How does your logo compare to your competitors?
- Is your logo dated?
The Truth
The truth is no logo can stay relevant forever. It’s the number one symbol your customers use to recognize your brand and if it gets lost in the crowd, so will your business. Most companies do not stay static for long. With constant changes and updates, it’s important for a logo to represent the dynamic process of your company’s growth.
There is no set rule for when your logo should be redesigned. Some can endure a 10 to 20-year lifespan while others need looked at every few years. Even the most successful companies have gone through major logo redesigns.
Change can be good
Logo redesign becomes a risky business as it is easy to be attached to routine and be apprehensive to change.
Research will aid in developing a new design as you look at your competitors, audiences, and prospective markets. Knowing what details attract your audience to a company is key to redesign and remember, every detail matters. Also, researching technology trends will not only streamline your company, but will express your effort to modernize your missions.
You may be thinking a drastic logo change will be overwhelming for your audience. However, If the right steps are taken, such as a reveal in an informational blog, it should be an uncomplicated process.
Looking to redesign your logo? If you'd like to get started let us know.
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