Video has been a growing part of many content strategies which makes it even more important when it comes to paid social. 

Why Use Video?

Facebook videos now get more reach than any other post on the network. Videos are undoubtedly effective as a visual storytelling and marketing vehicle, and Facebook offers the largest possible platform to tell your story to target audiences around the globe.
Mike Templeman, Forbes

Video effectively provides a visual medium to quickly communicate a message. Technology has also made it significantly easier to pull out your cellphone for a video. 

The Tools

PowerEditor is ideal when it comes to video advertising on social media. Video can be its own specific ad, or a feature of other advertising objectives including:

• Boost your posts
• Promote your Page
• Send people to your website
• Increase conversions on your website
• Increase ticket sales
• Get installs of your app
• Increase engagement in your app
• Get video views
• Collect leads for your business

The Platforms

We will focus on Facebook and Instagram since both use PowerEditor. 

Creating an Ad

To get started, you will need a basic understanding of Facebook advertising.

Creating A Video Ad (in PowerEditor)

1. Go to Power Editor and click the Manage Ads tab at the top of the page.
2. Select "Video Views" as the Advertising Objective. 
3. Proceed to create your ad.
4. Remember to edit your captions so that they make sense for the video. 

Design Specifications

• Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
• Format: .mp4 container ideally with leading moov atom, no edit lists
• Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

• Caption length text: Text only, max 2,200 characters
• Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
• Length: 120 minutes max
• File Size: Up to 4GB max
• Frames: 30fps max
• Bitrate: No limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Advertising 

We can help you launch your first video ad on social media, just ask us how.