Creating and distributing content sounds simple, and it can be. The difficult task comes when finding an audience to view the content. Strategically planning the distribution process can strengthen market viewership. 

It’s important to view your content beyond the screen as it expresses how it truly is taken in by your audience. Are people sharing your content? How does the conversation around it grow?

These 3 secret tips will help your content gain success.

Measure

• Questions to ask about competitors:
  1. Do they have a website?
  2. Is it current and active?
  3. What is their page rank and domain authority?
  4. How much traffic are they getting from search?
  5. Do they have a newsletter and offer subscriptions?
  6. Do they have a blog?
  7. When is the last blog entry and how often do they blog?
  8. Where do they spend their time on social media?
  9. How many social mentions have they had over the last 30 days?

If you figure out how your competitors rank in comparison to you, there is no need to start pver but rather improve. This part of the process cuts out wasted time and ensures development. 

Determine your content purpose

• Each piece of content you create adds to your overall marketing plan. These small pieces embody your campaign purpose through marketing techniques and communication methods. Determining a specific job for your content will define how to measure its success. 

Content Consumption

• Why is your audience viewing your content? Is there a page or article viewed more than others? Knowing why your content is sought determines the reason why your audience acted upon your site. Specific details like location, time, date, device, or special events can influence viewership. Take advantage of this data.

Know why you’re creating the content and how you’re going to distribute it successfully is a form of art. Keep the conversation going!

Blue Archer can assist with page development and ranking to increase audience readership.