• This is perfect for retail: purses, clothes, shoes, you name it! Customers love seeing models they can relate to wearing products that they love
• This can also be used for articles and news outlets. It compiles anything someone would post using hashtags. For example, if you ran a photo or blog contest, all the contestants can make it to the website using your hashtag.
• Restaurants can use this. Think of all the food pictures that are Instagramed daily. Anyone that snaps a photo in your restaurant can use your hashtag to show their experience.
• Any website featuring a product that can be shown in action. 

TagTray

• Build a gallery consisting of any combination of hashtags from Instagram, Facebook, Twitter (via Twitpic), or your customers can upload their own photos to the gallery
  • Instagram photos can be assembled from either a specific Instagram account that you select, or from anybody's Instagram account
  • Facebook photos are assembled from the wall of a Facebook page that you select
• Use the JavaScript library to insert the gallery on whichever page of your site you want 
  • The library can help you pop your photos out into their own light boxes,  lay them out into horizontal sliders, or add buttons to share to Facebook, or Pinterest, or Twitter
  • You will have complete control over the styling using your own CSS style sheets
• Review new photos that have been submitted to your galleries
  • This will allow you to filter unwanted content
  • You can also set the option without a filter and have photos post automatically 
• Track engagement 

• TagTray is a great way to add a visual appear to your website

•  This brings photos that you do not have to take

• It allows your customers to be your models

• It better than reviews, people get to witness others wearing or enjoying your products

Cons

• If your business does not have popular social media outlets you may not be able to pull in many photos

• TagTray does not have a feature where you can click the photo to purchase the product like its competitor Olapic.

  • You are able to embed the gallery on the product page and have a link for the checkout to get around this, though.

• This is not appropriate for non-visual businesses that cannot use consumer photos or companies that consumers would not want to submit an action photo to (Kleenex, for example). 

• There is a lot of coding involving to prepare your website for TagTray, do not attempt this if you are uncomfortable with coding.

  • However, you will be able to use all the features on a user-friendly dashboard after the website is prepared.