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Taking Advantage of Facebook Live for Your Business

If you are not camera shy, Facebook live may be an appropriate tool for your business. 

What's Facebook Live?

Facebook Live is a tool for sharing real-time video, straight from your smartphone. What your phone camera sees, anyone tuned in on Facebook sees. Think of it as your own live television channel — albeit one where you can broadcast as frequently or infrequently as you like.
Jeremy Taylor, Constant Contact

 

Facebook Live can be used in different situations to capitivate your audience. This includes:

  • Behind the scenes 
  • Daily Updates
  • Events
  • Sales
  • Q&A

How Do I use It?

Start off in your business account before broadcasting. 

Setting Up

  1. Click on the 'Update Status' option from your mobile device then click the 'Live' icon
  2. Select your audience as 'Public' 
  3. Add a status description 
  4. Go live and record!


Best Practices

  • Add a call-to-action
  • Mention your contact information often
  • Include a forum to answer questions live
  • Be aware of audio and video quality

Need Help?

We are happy to help your business embrace social media to better speak to your audience. 

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