Before you think about ways to optimize your company's profile on Pinterest, it is first vital to understand what relevant information and visuals on your page create the most practical and compelling profile and best further interaction between you and your customers. It is best to include photos or illustrations of the following: 

 

Once your company is pinning relevant information to neat and organized boards, it is imperative to take advantage of the heavy and growing traffic to Pinterest from users who treat the search bar as a more innovative and visually dynamic search engine.  Therefore, using SEO techniques to improve your company's Pinterest profile is key and can provide a surge in your company's backlinks.  Things to take into consideration include:

 

1. Name of profile: this will most likely come up in a user's initial search. Generally, include the company name, but for smaller businesses think about adding a location

2. Main keyword phrases: These will drive the most traffic to your company's website.  Include the same keywords that you have identified for your company's website and other social media platforms

3. Descriptions:  Pins act similarly to pictures on your current website.  The descriptions for these pins are essentially the alt tags for these photos.  Include your keyword phrases to compliment relevant information

4.  Links: Perhaps the most important element, including links to not only your company's website, but also your blog, Twitter, Facebook or LinkedIn accounts ensures the seamless integration of your company's entire online presence.  Adding your logo as a link guarantees that Pinterest users can always track the origin of the pin back to your company even if the photo has been re-pinned by several users.  

 

The next step is driving Pinterest users to your profile in order to gain awareness for your visual boards as well as your company website and ultimately your additional social media outlets too.  The goal is not only to gain followers on Pinterest, but also Facebook likes, Twitter followers, and a general awareness for all your other social platforms. Strategic pinning interaction is crucial.  Remember to pin other people's photos.  It is even acceptable, if not encouraged, to pin other company's pins in order to portray a more genuine company image and brand.  In fact, American Eagle Outfitters has a board entitled "Brands We Love"! Comment generously on other pins and boards in order to drive traffic to your own Pinterest profile. 

 

With these SEO tips from Pittsburgh web design company, Blue Archer, you should be able to optimize your company's brand page to gain maximum visibility and awareness.  Pin on, pinners! 

 

Carla Rosemarino

Internet Marketing Analyst

See what Blue Archer has done with their Pinterest Account

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