1. Quality control counts. The first tip seems like a no-brainer, but many people still don't test their QR codes before releasing their campaign. It's vital to make sure that your QR code is working properly before releasing it. For instance, if you are working with a small QR code placement containing a longer URL, the code might not scan properly because it will be too dense. However, if you tested your codes before you released them, you could catch this problem and easily fix it by using a bit.ly to generate a short URL.

 

2. Optimize for mobile. Another mistake that will frustrate some consumers is having QR codes link to hard-to-navigate web pages that are not optimized for mobile devices. 99 times out of 100, a QR code is scanned by a mobile device, so it is especially important to link these codes to mobile web pages for the best user experience.

 

3. Remember your unique selling proposition. Before adding QR codes to your interactive marketing arsenal, make sure your campaign is directing consumers to something that would interest your target market. Launching QR codes that link to web splash pages providing little or no value to the consumers you are trying to target will just turn people away from interacting with your website.

Want some ideas for interesting content? Try linking to exclusive videos or photos, free downloads, special coupons, gift offers, or contests.

There are plenty of websites online that will help you create QR codes. However, if you need help designing and launching your campaign, seek a more experienced web design and interactive marketing company to help with your campaigns. At Blue Archer, a Pittsburgh web design firm, we design mobile websites and apps - and we can create end-to-end interactive marketing strategies for you, too.