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Now that we have gone over the different Twitter Cards, here is a guide on how to get started with them:

Getting Started with Cards

The first thing you need to do is figure out the right type of card for your content, and then add the following HTML to the HEAD section of your page:

Card properties are each defined in their own HTML meta tag. The combined collection of properties defines the overall card experience on Twitter. Each card requires a specific set of properties. Only one card per page is supported. The one thing that all cards have in common is the card type value

Card Property- twitter:card

  • Description- The card type, which will be one of “summary”, “photo”, “gallery”, “product”, “app”, or “player”. 

Card and Content Attribution

Each card has built-in content attribution, which surfaces appropriate Twitter accounts for the content as specified by you. Viewing users will be able to follow and view the profiles of attributed accounts directly from the card. There are two kinds of attribution:

  • Website attribution: Indicates the Twitter account for the website or platform on which the content was published. 
  • Creator Attribution: Indicates the person that created the content within the card. This applies to the following card types: Summary with Large Image, Photo, Product and Gallery.

Learn more about the HTML coding here

Once you have implemented your Twitter Cards, you can track how they are performing for you by looking at Twitter Card Analytics.

Your Snapshot

  • Your Snapshot provides a holistic view of how your content is performing on Twitter, showing the number of Tweets containing a link to your website or app. 

Change Over Time

  • Provides a look aat how the overall data in Your Snapshot has changed over time. 

Card Types

  • Compares the top performing Twitter Cards that drove clicks, allowing you to measure the results from different types of cards that you have implemented.

 

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