Search Engine Marketing is a field that has rapidly grown in the past few years, largely due to the growth of Google. For the first time, website developers and clients alike have found a common measuring stick to determine the efficiency of their online marketing and of their web presence alike.
A few years ago everyone agreed that open source content management systems would revolutionize web development and website management. It did - just not in the way everyone expected. Now instead of having websites that took a programmer to change, people have websites that no one alive can change.
In year's past, companies that had a "digital" marketing strategy were trailblazers. They were exploring new methods of marketing that might someday become standards, albeit supplemental ones. But in today's era of fragmented television markets and the bankruptcy and splintering of print advertising outlets, the internet has become something more than a supplemental marketing resource for many firms: it has become the best method of generating sales.
One of the most important aspects of gauging the success of your web presence is tracking how many viewers actually visit your site, and how those viewers experience it. Everything from where your viewers are coming from, how long they stay on the site, and the path they take when browsing your website are vitally important to improving your web presence.