COVID-19 Update: Blue Archer is working at full capacity with normal operations and no interruption of service to support our clients. If you have questions, concerns, or new project inquiries feel free to contact us, we're here to help!

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Writing for Your Website 101

Writing for Your Website 101

Creating content for your website can seem like an overwhelming process, especially if you’re starting from scratch. However, it does not have to be as intimidating as it seems. To help you get started, our Blue Archer team has put together these time-tested web-writing tips.

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Managing Your Brand Amid COVID-19

Managing Your Brand Amid COVID-19

As a business, it’s difficult to foresee obstacles as unprecedented as the coronavirus. For most companies, a global pandemic is uncharted territory and a force that must be faced in real-time.

Despite having little time for preparation, there are certain steps that can be taken to reassure your customers and present a positive image during uncertain times. 

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A Beginner's Guide to Website Engagement


One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.

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3 Design Trends to Know About

From the boxy page designs of the early 2000s, to the full-width responsive designs of the present, web design is ever-evolving. With design trends changing at the speed of light, it’s important to stay ahead of the latest and most effective new features on the market. 

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Three Ways To Amp Up Your Instagram Hashtags

Over the past 10 years, the age-old pound sign (#) has morphed from being a simple symbol for weight to the universal symbol of the hashtag. If you aren’t submerged in the world of Instagram or Twitter, you may be asking “what is a hashtag?” and wondering why it carries such weight in the modern world of marketing.  

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