When I begin a new Search Engine Optimization project with a client I always tell them, "Even though you're the expert on your business and I'm the SEO expert, we must still rely on the keyword data." Although it is possible to brainstorm and list keywords that are representative of your business, if you don't choose keywords that are actively being searched on, the SEO of your website will be pointless. Thus, the first step in search engine optimization is comprehensive keyword research. Once keywords are selected that both accurately represent a business' industry or services and that are utilized by people in actual search engine searches, the SEO initiatives can be effective. This initial analysis of keywords establishes a foundation for all subsequent efforts.
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