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  3. The Infographic: A Viral Sensation

By Carla Rosemarino 04/16/2013 02:28 PM Inbound Marketing 7 Comments

People like pictures. Why? Well, probably because we are lazy. If we can garner sufficient information by a few effortless glances, for the most part, we'd rather do that then leaf through verbose, dense text.  Naturally, graphics with tons of information have gleaned the attention of web designers  and web users alike.  The new wave of these graphics, appropriately dubbed "infographics", are popping up all over the web.

Here is why you should hop on the bandwagon and read, create, share, and distribute these web-gems:

Compelling Statistics:

  1. Search volumes  for infographics on Google have increased by more than 800% from 2010 to 2012 
  2. 90% of the information that enters the brain is visual 
  3. According to blogger, Jeff Bullas, in a single day 1.5 billion pieces of content, 140 million tweets and 2 million videos are uploaded by users. Therefore it is crucial that you stand out

 

Benefits of Creating Infographics

  1. If you create inforgraphics, it can increase your brand awareness if you add your logo 
  2. It gives credibility and illustrates (excuse the pun) that you have significant knowledge regarding a certain topic
 

Benefits of reading infographics

  1. You can learn a lot, FAST
  2. The topics of infographics serve as a microcosm for what the internet-world is currently finding most interesting and engaging
  3. By looking at the references and credits of an infographic, you can find valuable information sources if you wish to read more
 

Benefits of sharing infographics

  1. It provides your readers with attractive and appealing information
  2. In blog posts, it helps to break up your text content and acts as a summary of your post
  3. Since they are contagious, sharing them on social networks will help you win retweets, mentions, followers, likes, and +1's
  4. Because the infographic will link to your site when you share it (remember to give credit to the creator), it will help to gather quality link numbers and also will aid in driving more traffic to your site which will both significantly increase you SEO success
Infographic
Infographic courtesy of Infographic Labs

 

There you have it. The trend of the all-powerful, compelling fusion of visual illustration and textual data is not one you want to ignore. What are some of your favorite infographics? Have you created any of your own? Please comment and share! Contact the professionals at Blue Archer, a Pittsburgh web development company for all your web design, developing and marketing needs

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Comments (7)

Terrance Siler

01/07/2013 10:55 AM

Infographics kind of beaten powerpoint presentations and corporate video productions here, isn't it? In their own special ways, they show the audience what should be dealt with in the business world.

Dianne dy

12/18/2012 09:38 AM

Increasing brand awareness through infographics is not new in the field. I guess all organic search engine optimization company uses this technique for its proven efficiency.

Andrew William

11/30/2012 12:15 PM

It's still fairly surprising that infographics have permeated sites like a zerg rush. Still, you can't deny how they're getting sites a lot of exposure, not to mention conversions.

shanecastane

11/26/2012 09:13 AM

Now, in the case the studying consistently for several months does not appeal to you, but you still want a more personal approach, what you can do is hire a mentor or coach. He or she will train you about the practical techniques of online marketing. Just like finding a reputable institution, it is also a must that you look for a reliable coach or mentor to work with.


Guaranteed Search Engine Ranking is also a way of promoting the product, and is a very popular form of internet marketing. By far it Website Optimization Company for the visibility level of the website that is to be promoted.

If you know anyone who has gone through mentorship or coaching, you may want to ask them for any recommendation. If not, then you should do the finding yourself. It may take time to go through the selection process especially if you have multiple options, but it can definitely be worth it in the long run. After all, to learn internet marketing is not a trivial endeavor. It holds the key to your future success.


If both online courses and mentorship don't sound appealing to you, there are other approaches you can try to learn online marketing. As long as you have the will and the time, you can study on your own by relying to the following resources:

ny ad agencies

08/16/2012 10:22 AM

Creating a buzz through viral marketing is great since it's natural and good for traffic.

Hareford Earlington

08/13/2012 03:07 PM

Just what exactly is happening on Facebook. Well, beauty is in the eyes of the beholder. They like it because they think it's beautiful.

web design fl

07/13/2012 08:46 AM

I value your important and informative point of view here. You have written this article so nice and informative. Thanks for sharing your time and effort.

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