Learn how Medium.com can boost your SEO efforts and establish your brand as an authority in your industry. Discover tips for choosing keywords, creating compelling content,  formatting your  posts, and using built-in tools to maximize your impact.

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

Is your website competing against itself? How does Google know to promote your product page rather than your blog? If you are unsure if this is happening to you or if your team wants to avoid this in the future, check out these key identifiers and valuable tips.

Using accordions or tabs can be the best solution to a fully loaded webpage. While Google concentrates on a user-friendly design, check out what else they have to say about tabs affecting SEO rankings...

A/B testing is the backbone of any website update and improvement. With the ability to incorporate split testing, designers can display two different web pages to various audiences and compare aspects such as clicks, conversions, and traffic. Check out the top 5 A/B testing tools on the market right now!