When someone begins a story, they have certain expectations in mind about how that story will unravel as the plot thickens. We can translate this into web design to configure what users anticipate and in return, go beyond those expectations. 

SEO is a powerful tool to optimize a marketing campaign, hence the name. Search engines are constantly updated, which makes it imperative to keep informed on new strategies and edits. It’s time to elevate by using these 5 effective methods.  

From eyetracking to eartracking, these methods are designed to analyze the movements made by users and why they react. Human ears exhibit micro-movements, and today we are going to show you how to analyze those movements to enhance usability studies. 

One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...

The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice.