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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

5 Steps to Building a Sales Playbook

5 Steps to Building a Sales Playbook

A sales playbook is a valuable asset in many situations. Whether it’s on-boarding new hires or even launching a new product. This guide will manage operations behind the scene and assist with upfront sales activities. 

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Business Strategy: Planning for Errors

Business Strategy: Planning for Errors

One of the most common problems in business development, especially coding, is the movement from an idea to the final product. Problems seem to accrue during the downhill sector of growth; however, these issues can be examined during the uphill stage of development. Let’s analyze how to catch these complications so they don’t surprise you later.  

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Tool Highlight: Subscribers

Tool Highlight: Subscribers

It’s the new way to drive traffic! Push notifications have a convergence rate 5x that of traditional email marketing. This tool will amplify your outreach to fit modern tech strategies. Are you ready for the switch? 

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Designing for Modern Web

Designing for Modern Web

We often see websites that still haven’t caught on to the bandwagon of being up-to-date in the design industry. Besides SEO rankings or color schemes, there are a few important aspects that newer websites have that older sites need to get. Let’s look at the top 5 things your website needs in 2018.

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Tools of Photoshop: Marquee Tools

Tools of Photoshop: Marquee Tools

When making an ad or powerpoint, having the topic stand out is most important. Having it boxed or circled draws attention to what the designer wants the reader to see. Adobe Photoshop can be an important tool in making this a reality.

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