Blue Archer Blog

An email design systems provides consistency for your users. Designers working with different templates makes it harder for your audience to associate your brand to the email. Using a system ensures every Designer uses the same components, colors, font styles and layout, ensuring consistency and professional looking emails.

Your brand, your story. Without establishing a timeline of events or verbal expressions of how far you and your business have come, are you truly worthy of competing? Stories add meaning and substance as to why your brand is here. Don’t let assumptions undermine your offerings, but adequately engage with your audience and tell your own truth. 

Adobe has teamed up with the Pantone Colour Institute to reveal which colours are trending this summer. Although the colour theory will stay, these trends can influence users, designers, and brands. 

Machine learning will have the most impact on marketing in the upcoming years. This increase in intelligence will not only cut out the middle man but adapt to consumer’s preferences. This may be ironic, but this advancement will make marketing more “Human” …