Blue Archer Blog

When making an ad or powerpoint, having the topic stand out is most important. Having it boxed or circled draws attention to what the designer wants the reader to see. Adobe Photoshop can be an important tool in making this a reality.

In the blog post, Web Font Licensing Explained, we dive into the basic questions surrounding web fonts vs desktop fonts, self hosted and hosted font licenses, and more. 

Fake news is an issue we all face on social platforms. Sometimes, it’s hard to tell the truth from the false stories we see as we scroll through our feed. What if there was a technology that can decipher news articles and inform you if what you’re reading is true? This new algorithm will save you time, and the trouble of possibly sharing a fake story. 

The Swedish powerhouse company, Ikea, is a major brand in all parts of the world. They adjust their general products and selling points to fit to the market/country they’re in. Any business, big or small, can utilize Ikea's strategy and knowledge when it comes to diversifying your brand to fit additional markets. 

In any marketing sector of a business, the awkward topic of redesigning your site may pop up in conversation. The worries entail deciding whether it’s time for a redesign or if your business needs one at all. Maybe you’re not getting enough leads, maybe it’s outdated and doesn’t match your branding, or maybe it’s generating leads, but not the right leads and not quickly enough. Let’s start with a checklist.