Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
The Shift from Immersive Technology to Internal Opportunity
Technology has reached a tipping point through virtual reality, by always outsourcing to the digital world. Designers are shifting their focus from niche markets to large industrial strategies for enduring opportunity. Facilitating the release of digital potential in the back bone, or back offices of a business.
The 3 Secrets to Strategic Content Distribution Planning
Creating and distributing content sounds simple, and it can be. The difficult task comes when finding an audience to view the content. Strategically planning the distribution process can strengthen market viewership.
Google’s Rebrand for Simplification: Goodbye AdWords
As part of an inclusive effort to streamline its offerings, Google’s star advertising products are getting new names. Reorganizing to better reflect their current capabilities, AdWords and DoubleClick brands will soon disappear and be placed where the company sees growth.
The importance of having an Omni-channel Customer Experience
Today, there are numerous forms of technology in which a customer can view your brand or products. Making each experience an easy convergence is key to succeeding in today’s market.
Increase Website User Engagement
User engagement is the first step to the conversation process which leads to selling. Without user engagement, is your site successful? Knowing how your site translates to an audience is key to finding whether you compare to the competition.
