Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Creative Communication
Business is creative, and you can do things any way you want. You can say you want to do many things, but if you really wanted to do it, you would have. Actions, not words, reveal your company’s true values. Our focus can shift from “what if” to “yes, we can” through creative communication.
Building a Successful Website
When your clients or future customers have a question, they tend to lean on your website for answers. First impressions either make or break an experience for your user. Don’t let them down with lack of meniscal details which can make your website a success or a mess.
Doubling Your Page Views
The platform a designer uses to build and manage a website has a significant effect on a websites’ success. What about the other stuff that attracts wondering eyes to your design? Even the most beautiful websites are useless if no one ever finds it.
The Return of the Gradient
As they say, history repeats itself. The use of gradient color schemes was the hot trend in the 90’s. Lately, we are considered to commit a design crime if we even go near the patterns of WordArt. However, maybe those designers knew what they were up against. Fast forward a couple decades and It’s the return of the gradient!
Tool Highlight: FullStory
Ever wonder how your clients interact with your website? Fullstory records and reproduces real user experiences on your site, which allows you to help support customers, boost conversion rates, and debug faster.