Blue Archer Blog

Your Friday Tech go-to,  Samantha, will be taking a break from her weekly reviews, so I am here to serve it up in her absence. This past week (and last week) brought us tons of tech updates, so let's get right into it!

Pinterest recently announced a new partnership that will make our lives a bit easier. Like Facebook and Twitter, Pinterest is granting API access to companies offering social media management platforms with their program called Marketing Developer Partners. 

The lines are blurring between different styles of marketing, and even if you are not a User Experience (UX) Specialist, you will need to equip yourself with some of the basics to bring your campaign to the next level. 

We have previously discussed why marketers should know the basics of coding, now it is time to dive into UX. 

This week's review takes a look at what the government needs from tech companies, China's current suspension on its tech regulations for banks, and what the future looks like for the ad tech industry.  

People were waiting anxiously for Apple to release its number of pre-ordered iWatches. Some are estimating between 957,000 and 2 million. Step back for one minute to think about this. Those orders were made before it even hit shelves. 

Wearables have been gaining popularity over the years, whether it is the FitBit or an iWacth.