Blue Archer Blog

Determining what works for a brand takes time, investigative effort, and constant responsibility. Using these tools cross-functionally can narrow down your exact needs as a brand by split testing, resulting in a detailed hypothesis. Businesses depend completely on the results of these tests to deliver to their client's standards and everchanging expectations. 

Natural balance is a concept Web Designers grandfathered into basic design principles. In addition to the mathematic ratio, the Golden Ratio stems from the roots and proportions of nature. We'll dive into what the Golden Ratio is and how you can use it to harmonize your designs. 

There are a lot of website statistics to decipher, but Google Analytics has got your team covered. Building up a history of metrics will enable you to identify trends and opportunities, all while analyzing your site's traffic to make consistent and effective changes. 

Swiss Design embodies letting subjectivity cease to the value of the work. Most importantly, the deployment of a mathematically determined grid to decide the placement of design elements. Behind this common typeface lies the meaning of a symbolic design principle.  

Canva is highly undervalued with the many resources the platform has to offer. These tips are for bloggers, solopreneurs,  and social media marketers. The best part is, you don't need any design experience!