Blue Archer Blog

One of the most interesting and creative aspects of marketing is analyzing the psychology of the correlation between color and persuasion.

Kantar is  pairing with Twitter to soon launch Twitter TV Ratings in Europe much like Nielsen has done in the United States. 

            Digital marketing is any form of marketing that relies on electronic media, and like any other operation within a business, it requires a budget. 

Have trouble staying up to date with this week's latest tech news? We have you covered.  We have reviews for two different hacking incidents involving JPMorgan and USB devices.  We'll also look into Window's debut software update, and end with a video that I hope inspires people to just put their phones down.  

The exclusive, invite only social platform Ello has been the talk of the town in the world of social media. This network claims to be ad free and its fans are calling it the anti-Facebook. So, why does a social media marketer care?