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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Twitter Introduces Negative Keyword Targeting

Recently, Twitter has come up with a new way to enhance the effectiveness of Twitter advertisements for online markers and small business owners looking for an increased visibility on the social platform.  Now advertisers have the functionality to add "negative keywords" to their Twitter advertising strategy with Promoted Tweets. What does this mean? A more defined niche, of course. Negative keywords mean that advertisers can exclude certain keywords in order to define more clearly which audience they would like to target.

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5 Online Tools For Businesses

As a small business owner, a large business owner, a CEO, or an entry level employee, we all know that efficiency is key to any job description. From NPO's to corporate juggernauts, if you aren't being prudent with your time, you are wasting money.  That being said, here are 5 online tools that will - without a doubt - make your work life easier, save you time, and relieve stress.

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1st Annual Social Media Outstanding Citizen (SMOC) Awards!

Well, it's award season for celebrities (isn't it?).  Since many of us will never have to prepare an acceptance speech for the Oscars, let alone a local talent contest, we at Blue Archer have decided to hold our first annual "Social Media Outstanding Citizen" Award show. The name was chosen mainly for the incredible acronym it forms. SMOC? That's catchy right? "SMOC award winner" - hey, we like it.

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Shine With Vine: Marketing Brands with the New Vine App

By now you may have heard of this totally new app that just came out at the end of January as a new component of Twitter; it's called Vine. Just as Twitter condenses updates to 140 characters or less, this app forces users to constrains tiny video clips into just 6 seconds. It sounds daunting, but many brands have already used this video sharing platform to create some really quirky and cool marketing.

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3 Reasons Why You Need to Focus More on the Human Factor in Web Design

The Following is a guest blog post by Erica Bell from Business.com.  Designing a website may be as simple as registering for Wordpress or Blogger and setting up a site using a template. However, as consumers place themselves in the driver's seat more and more, businesses need to adapt their design strategies for this shift in consumer-business interaction. 

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