Blue Archer Blog

 Engaging with business happens on a daily basis, and advertisements are a vehicle to help consumers through this process.  However, advertisements that interrupt what you are doing are obnoxious, and are pushed aside. 

The biggest tweet to hit social media recently involved something that Twitter users have not yet seen on their newsfeed. It was a simple GIF file announcing that the social media platform now supports GIFs. 

 Within the past couple of years, the use of Instagram among companies has increased dramatically.  It has become an ideal opportunity for brands to reach out to their target audience.

Yahoo may seem like old news to the average tech lover, but they are picking back up in the marketing scheme of things. Yahoo's newest addition, Gemini, is making news with the marriage between native and social advertising.

Social media activity is pretty easy to participate in.  By mixing in a few posts here, a few retweets there, a splash of likes and a dash of hashtags, boom, you've got yourself a cocktail for a typical social media reputation.