Blue Archer Blog

LinkedIn users typically mean business -- they network, find jobs, offer jobs, and meet clients. If you are wondering whether or not you should think about advertising on LinkedIn, take a look at the demographics below.

 Content strategy has much more to it than just words on a page.  It entails planning, creation, delivery and governance.  Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.

Thanks to Mashable and some local agencies, Pittsburgh is now a prime location to celebrate Social Media Day! If you missed yesterday's events, don't worry, we got you covered.

We, as human creatures, have an innate instinct to engage with our community.  If you are a business owner, then you are looking to profit from this engagement. In order to gather attention from your locals, a smart place to start is with your website's local search optimization.  By initiating a local SEO, this will help your website come up higher in local search rankings. 

When undertaking a digital marketing campaign, it is especially important to generate high quality traffic to your website.  Social media has become an essential platform for businesses who want to improve their search engine optimization process.