Blue Archer Blog

The sunshine feels good in Pittsburgh!  The ladies of Blue Archer are treating themselves to a hard earned lunch at Eden today in Shadyside, but before we head out, let's take a look into what's happening in the tech world this week. 

 It is no secret that advertisements rank pretty low on the trustworthiness scale.  It is in every company's best interest to formulate an advertisement strategy that viewers feel they can trust.

 Engaging with business happens on a daily basis, and advertisements are a vehicle to help consumers through this process.  However, advertisements that interrupt what you are doing are obnoxious, and are pushed aside. 

The biggest tweet to hit social media recently involved something that Twitter users have not yet seen on their newsfeed. It was a simple GIF file announcing that the social media platform now supports GIFs. 

 Within the past couple of years, the use of Instagram among companies has increased dramatically.  It has become an ideal opportunity for brands to reach out to their target audience.