Google has taken a giant step in the right direction for business owners and marketing consultants who work with businesses.  If you are familiar Google Local Business page, you know what a nuisance it was to wait receive your verification code via post card in the mail. 

In a Google Business Help thread, Google has announced that your Google My Business listings, formerly known as Google Place Listing or Google Local Business listing, can now be automatically verified if your website URL is already part of your verified sites in Google Webmaster Tools.

Google’s Jade Wang wrote:

Good news -- starting today, if you’re verifying a page for your business, you may be instantly verified on Google My Business if you’ve already verified your business’s website with Google Webmaster Tools. The verification will happen automatically, if applicable, when you attempt to verify a page for your business.

If you’d like to try instant verification, please make sure you’re signed in to Google My Business with the same account you used to verify your site with Webmaster Tools

Not all businesses with websites verified using Google Webmaster Tools will have instant verification, since not all business categories are eligible. If that’s the case, please use one of our other methods of verification (https://support.google.com/business/answer/2911778).

If you’ve already verified your business’s website with Google Webmaster Tools, you may be instantly verified to manage your business. 

Make sure you are signed into Google My Business with the same account you used to verify your site with Webmaster Tools.  Note that some business categories may not be eligible for instant verification.