You may have your own personal Pinterest, or this may be your very first time, either way this website can do wonders for your business. This social platform is great for displaying products and getting people interested. If it is your first time, you can join as a business here. Now we can go over ways to make the most out of Pinterest.
So, who uses Pinterest? Check out the above infographic.
Boards
Think of a board as a way of categorizing your post. With that in mind you can organize the products or services you offer with this feature.
Here are two examples of businesses doing it right.
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| Mashable's Pinterest |
Mashable is a marketing website that knows how to really use Pinterest. See how they use their boards to to make content navigation easier for their viewers.
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| GE's Pinterest |
A company like General Electric rocking the boards may come as a bit of a surprise since Pinterest is usually associated with frills and home decor. Times are changing, though, and Pinterest is taking off.
Pinning
This will be the biggest thing you will do on the website. It is how you post content.
Rich Pins
- Article pins include the headline, author, story description and link
- Product pins include real-time pricing, availability and where to buy
- Recipe pins include ingredients, cooking times and serving info
- Movie pins include ratings, cast members and reviews
- Place pins include an address, phone number and map
Think of rich pins as super pins that offer more information than just sharing someone else's content. Read more about how to use rich pins here.
Size
One thing to keep in mind is the sizing of your images. Pinterest is all about the visual, and your items need to be appealing and stimulating. Nothing will ruin a board like a distorted or tiny image that another user can barely see.
Guidelines:
- Cover picture: 217x146 pixels
- Profile: 165x165 pixels
- Pins: Pixels are recommended at 238 with an adjusted height.
- Expanded Pin: 735 pixels with adjusted height
- Boards: Complete board size (including cover) will be 238x284 pixels
- Tiny thumbnails: 51 x 51 pixels.
Get the sizing cheat sheet here.
Tips
- Include your branding in your pin. Post your logo or website if you are making an infographic or try to redirect users back to your website.
- Keep your pins relevant and interesting. This is all about content.
- This is a social site so participate in conversation. Comment, like, and repin. Others will return the favor. How else can we engage our followers? Keep it light hearted, interesting, and fun.
- Add a "pin it" button to your website. You can do that here.
Involving the Customers
- Contests: This works great over a variety of social media platforms. You can do stuff such asking users to create a great board showcasing your product or give discounts to someone gets the most repins.
- Influences: Every platform has someone that pulls in a ton of influence. Pinterest is no exception. Find someone relevant to your page that really knows how to use Pinterest and build a following. Follow them and build a relationship. You never know what you can learn from it!
Read more about engaging on Pinterest here.
Analytics and SEO
Pinterest business pages offers analytic to let you know who is viewing your content and when.
Analytics
- Who repins from your website, how many times, and when.
- Figure out who you are reaching. Reach lets you know how many people saw what you posted.
- Number of visitors to your boards and website
- What content gets repinned and clicked the most
You can optimize your content for Pinterest just like you do with your website. Or at least you should be doing with your website.
SEO
- Choose an optimized company username
- Optimize the "About" section
- Include links back to your website
- Differentiate your inboards
- Use your pins' descriptions wisely
- Make sure the images you pin have descriptive file names and alt text
- Incorporate hashtags
- Leverage the long tail
- "Pinjack" relevant search terms and images
Read more about what Hubspot says about it here.
Now let's get to pinning! For more information on social media, read about our services on our website or contact a Blue Archer professional.
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