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Infinite vs. Parallax Scrolling

Infinite vs. Parallax Scrolling

Parallax and Infinite scrolling are two effects for your website that have been around for years and are adhering to new developments. These tools eliminate the need for pagination. However, these scrolling techniques aren’t for everyone, and here’s why…

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Designer’s Perspective: Are you a Taoist?

Designer’s Perspective: Are you a Taoist?

Over the years, Web and UX designers have become knowledgeable of the ancient eastern philosopher’s conclusions by studying data around good design and good living. 

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Data Breach: Investigating Facebook and Google+

Data Breach: Investigating Facebook and Google+

The data breach that occurred on September 25th affected 50 million Facebook accounts. This attack on the system led to the exposure of information affecting these users. This month, Google+ experience a security flaw that leaves many at risk. The CEO speaks out on what information these attackers had access too and the number of people affected and how Facebook and Google will address the situation. 

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A/B Testing: Where to start and Why

A/B Testing : Where to start and Why

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

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Lead Generation: Attracting New Users

Lead Generation: Attracting New Users

The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice. 

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