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Organic Search VS Paid Search: Which is Best for Your Business?

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

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How To Choose A Web Design Agency in 2023

how to choose a web design agency

In an industry with no barriers to entry, the quality of website and digital marketing vendors can swing wildly. How do you know you’re selecting the right vendor? This guide will help you navigate the vendor selection process, ask the right questions, and select a strong partner for your digital marketing efforts. 

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What Coronavirus Can Teach Businesses About Compassion

When is the last time you started a phone call to colleagues or clients asking how they were feeling, how their kids were doing, how they are holding up?

Chances are it was pretty recently. With the COVID-19 pandemic, this is the new norm.

But think of a time before COVID-19. 

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What is the Google BERT algorithm update?

BERT Google Update

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.

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JPG vs PNG For Web

JPG vs PNG For Web

When it comes to choosing images for your website, you have a lot to think about. You need to weigh the style, filter, subject matter and more. But what about the best image file type for websites? 

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