For those of you who frequently read our blog (and we thank you!), you may have noticed something different as of today. We have finally made the switch from our 4 year old Blogger blog to our new on-site blog. So why did we make the switch? 

As social creatures, we all like to belong. We enjoy being a part of a bigger entity to exchange views, opinions, values and knowledge.

In honor of National Small Business week, this post is dedicated to all the little guys out there working with a small group of dedicated employees. As most of you could probably attest, working for a small business has tons of perks. 

The key to social media strategy is effective engagement.  Make your voice on social media the catalyst for acquiring brand loyalty, increasing stakeholders, and developing customer relationships.

The other day I was looking at the number of accounts our Blue Archer Twitter account follows.  It's getting up there; we're following almost 1,000 valuable and informational accounts.