When making an ad or powerpoint, having the topic stand out is most important. Having it boxed or circled draws attention to what the designer wants the reader to see. Adobe Photoshop can be an important tool in making this a reality.

To display an image in black and white will require the entire image to be displayed as such.  The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.

This is a concept that is used by many industries, such as makeup companies, hair companies, etc.  They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself. 

A resource library can be custom built by Blue Archer on your website to help position you as a credible source in the industry. This may consist of ebooks, whitepapers, or other informative pieces for the audience. 

We always stress the importance of content whether it is to build a relation, increase SEO, or position your business a credible resource. One of the easiest and quickest ways to achieve this is by blogging. We can help you get started by giving some guidelines to write a quick and easy blog for your audience.

Google Analytics is a powerful tracking option to monitor website traffic. We equip all of our websites with Google Analytics to help our clients gain better insight into their site-users.