How can your business effectively use LinkedIn? The unpaid way would to be as active as possible, optimize your profile, and participate in LinkedIn groups. 

You can also greatly benefit from advertising in addition to organically engaging on LinkedIn.

This brings us to LinkedIn's newest campaign management tool. 

Twitter just released a way to promote during live events which could seriously improve social media advertising on the platform.

The information collected on Twitter in real-time is so abundant and necessary that even Nielsen uses it to rate TV shows. 

Professionals in the digital marketing world came together to share ideas and network on June, 30th 2015 for Social Media Day. While it is not quite a national holiday (yet), our city was happy to participate after working hours.  

You may have noticed a new button as you were catching up on Twitter today titled "Collections".

Though still in beta, Twitter released two new features to merge the social and online shopping experience. 

Insta-spammers are among us. They are taking short cuts to increase their vanity metrics. They are hiring  bots  and downloading apps to comment and like images with a certain hashtag. Paradoxically, they are paying for automated ROBOTS to project the image of building HUMAN connections. They are ruining social media.