If you follow our Twitter handle, @BlueArcherPGH, you may already know that we have been attending the Social Media Success Summit 2014 by Social Media Examiner. It is an online conference that spans the course of 4 weeks with over 45 industry speakers. 

Kantar is  pairing with Twitter to soon launch Twitter TV Ratings in Europe much like Nielsen has done in the United States. 

            Digital marketing is any form of marketing that relies on electronic media, and like any other operation within a business, it requires a budget. 

The exclusive, invite only social platform Ello has been the talk of the town in the world of social media. This network claims to be ad free and its fans are calling it the anti-Facebook. So, why does a social media marketer care? 

           The rise in cloud computing has elevated mobile devises to fulfill most computing tasks so that any trade-offs are outweighed by the convenience and flexibility provided by the mobile devices.  Apple’s launch of the iPhone 6 Plus reflects a w...