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The Direction of Social Commerce

The Direction of Social Commerce

The "Buy Now" button integrates shopping with Twitter. Other platforms have tried, but will this be the one to kick it off? Twitter is still testing it out, but we may see more of it depending on the performance.

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Incorporating Social Media into Marketing Effectively

Most businesses today have learned that incorporating social media into their business strategy is basically a given.  In a culture that outsources much of its energy into a social media environment, marketers must do the same in order to tap into the consumer network.

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Tips for Content Curation

 I believe it is safe to say that content curators pretty much rule the web.  In the words of Steven Rosenbaum, author of Curation Nation, “content curators are the new super heroes of the web.”  

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Social Media Events for Fall/Winter of 2014

Social Media Events for Fall/Winter of 2014

Anyone in the industry can benefit from the slew of social media conferences happening this year. You could be an a student building your resume or a professional staying up-to-date on trends. We will review a schedule for the rest of the year including date, location, and a link. 

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ALS Challenge for Social Media Marketers

ALS Ice Bucket Challenge

The ALS ice bucket challenge raised $5.5 million in donations since July 29, compared with $32,000 in the same time period last year. Needless to say, pouring water on our heads went viral to support a great cause. The internet came together to chip in once again.

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