These tips will not only improve the vague landscape of a CTA but will encourage all users to simply "do something" on your website. Following a goal-oriented CTA design will help your team understand the consumer's behavior and create an effective strategy. It's time to take action!

Did you know a Thank You page can lead to even more conversions? You can dramatically increase prospects by adding one simple page to your website. By adding additional CTAs, rewards, and special offers, the Thank You page has become a not-so-secret marketing weapon. 

Over the past 5 years, the internet has evolved which means websites need to be updated regularly to ensure they deliver what customers expect. Users have set a high standard when it comes to web design and a website is one of the most significant marketing aspects of a digital storefront. There are a few notable signs to signify a website needs updating or better yet, a makeover!

Natural balance is a concept Web Designers grandfathered into basic design principles. In addition to the mathematic ratio, the Golden Ratio stems from the roots and proportions of nature. We'll dive into what the Golden Ratio is and how you can use it to harmonize your designs. 

In Part 1, we discussed how to acquire detailed testimonials. For Part 2, this article will focus on how to incorporate reviews on various pages of your website within the content and asking permission. Admiring the best approach, which is contextual testimonials, compared to a long and drawn-out list.