When someone begins a story, they have certain expectations in mind about how that story will unravel as the plot thickens. We can translate this into web design to configure what users anticipate and in return, go beyond those expectations. 

Make your website easier to say "yes" by decreasing options and decision fatigue for your customers. People face endless decisions throughout their day, and ultimately get discouraged. Don't let your website add to the stress by following these helpful tips.

Finish out the year with compelling, trendy designs to capture as many consumers as possible. From millennials to Gen Z, these digital-savvy target markets need constant arousal from impactful designs because they are the most digital-savvy. 

When it comes to choosing images for your website, you have a lot to think about. You need to weigh the style, filter, subject matter and more. But what about the best image file type for websites? 

There is no doubt video brings in ample customers. Every year we see a progression in video marketing, especially ones that convert. YouTube receives more than 500 million content seekers a day. These correlations backed by statistics will not only prove you need video content but which tools will help you succeed.