Blue Archer Blog

PageRank has been around for a while now. It's in the Google toolbar; it's in the Firefox browser toolbar; it's just there. Because it's there, we have a tendency not only as search engine optimizers but also as web surfers to believe that the PR is the end-all-be-all of page authority.  Let us be clear: it is not!

September 26th was a big day for the Blue Archer office. We launched our completely redesigned website. And, boy, did it need the overhaul.  Turns out we have been so busy creating and optimizing business websites for our clients that we have, in fact, neglected our own site!

With the help of our last post What's The Fuss Over SEO, you now know exactly why SEO is important if not downright crucial. But where is the industry heading over the next year? As an Internet-based industry, we know one thing: change is a constant.  However, with the help of some of the industry leaders, we can predict where the emphasis will be in SEO within the near future; and this information will help you guide your SEO efforts during the next few months.

Happy Wednesday, everyone! It's the middle of the week; why not take two minutes to watch a quick film?  Grab your popcorn and eat fast because this is a great, concise synthesis of data in regards to the social media value.   

In business - regardless of the industry- there is one word that proves inescapable: competition. Competition drives the marketplace. The same is true with websites. In your integrated plan for creating a well-rounded digital identity, it is imperative to see what your competition is doing, analyze how well it is working, and develop strategies based on this research. What is the general design trend for your specific industry?