Beautiful design is more than just screen-deep
Our Web Design process ensures a comprehensive fusion of Business Objectives, Content Management needs, and Brand presentation.
Blue Archer’s website design process ensures that projects are driven by a unifying strategy. Our dedicated project managers keep projects running smoothly and on schedule by keeping everyone informed through all stages of the project.
Robust Content Management Capability
Updating your website content shouldn’t require getting in touch with your web designer or IT department, or learning basic HTML yourself. There should be a clear, simple process for submitting modifications and publishing changes, and anyone in your organization should be able to participate in that process, as long as they have ownership of the content.
That’s why we build all of our websites using a robust Content Management System (CMS). Our CMS allows for ultimate flexibility, so that you can easily change as much or as little as you want .
Designing for Conversion
You have a vision of the ideal path for new visitors to your website. It ends with a conversion: a visitor signs up for a newsletter, downloads a whitepaper, (best of all!) purchases a product, or engages with your company in some other way that turns them from a stranger into a lead or a customer. Everything we do at Blue Archer to support the users of your website in finding what they want and need, and having a satisfying experience, such that they ultimately decide to engage with your business, relates to designing for conversion.
We begin by identifying the ideal path and work backward from there.
- What is the desired action for a visitor to each page?
- Where is the call to action?
- How can we structure information most effectively?
This strategic design process is tweaked over time, as we monitor and test the efficacy of your conversion funnel.
Maybe you have a website that hasn’t kept up with your company’s current image, or the old design has not scaled well with your business growth. Many clients come to us frustrated with existing sites that are doing little to reach new customers, increase leads or improve sales. We work with clients to understand what is working with their existing sites and what isn’t. We then develop a strategy for revitalizing their image while structuring engaging user experiences that lead to conversions. Don’t wait for a stagnant site to start performing. We'll help you go on the offense and look at your website proactively.
Let's look at your website design needs together. Contact us today to get started.