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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Tool highlight: TruePush

Tool highlight: TruePush

This tool will bring you new marketing tactics that will leave you thankful to leave the old ones behind in 2018. Feature high volume notifications for web & mobile, deep analytics, and easy-to-use dashboard.

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New for 2019: It's time to capsule your Social Media

New for 2019: It's time to capsule your Social Media

2019 is all about minimalism. There are things we take advantage of in our daily routine that may distract us and cause us ultimate harm. Just like a wardrobe capsule, 2019 is the time to minimize daily distractions to help us focus on more important tasks.

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Avoiding Misuse of Design Methods

Avoiding Misuse of Design Methods

The set of standards every designer follows can get repetitive. We do this so we don’t have to reinvent the wheel every time to solve a standard design problem. However, there are a few things to consider when dealing with organized design methods. 

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Advertising | Airlines Provide a New Market

Advertising | Airlines Provide a New Market

When it comes to advertising, we mainly think about print and online platforms. What about airplanes? With businesses sending employees throughout the world, thousands of miles a day, they are bound to ponder the pocket of the seat right in front of them…Now that’s a lot of eyes. 

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3 New Year’s Resolutions for Web Designers

3 New Year’s Resolutions for Web Designers

The new year brings new ideas and innovative design. Leave the debauched projects in 2018 and focus on the true core of design, the people. From a cognitive design to human empathy, it can be a difficult balance to strive for more with fearless creativity and creating solid experiences. 

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