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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Tool Highlight: Shre.ly

Tool Highlight: Shre.ly

This tool allows you to customize links to help your users understand before they click. Previewing is a strong attribute most sites undermine when it comes to promotion. This tool makes it easy and simple for users to want to learn more. 

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Persona Spectrums

Persona Spectrums

Personas alone can detail the characteristics of a person, whether positive or negative. What goes into the persona depends on the project, but it overall decides why the user needs or wants the product. 

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Tool Highlight: Moqups

Tool Highlight: Moqups

This streamlined web app focuses on collaborating in real-time on wireframe and mockups to ease the process of creating an app. This tool is perfect to create a new concept and test it out before it hits the market. 

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Design With Textures

Design With Textures

In the world of design, we see a lot of flat space and colors. Change it up with texture! People often seek out different textures to create depth, but don’t confuse patterns with textures since they are widely different. 

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Influencing Customer Choice

Influencing Customer Choice

There is a science of persuasion when it comes to getting users to convert. Psychology holds many answers to why people do what they do. What if we told you that you can control some of these choices?

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