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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Web Design: Wireframes vs. UI Kits

Web Design: Wireframes vs. UI Kits

We're going back to the basics by understanding the difference between wireframes and UI kits. These two tools sound complicated but are simple terms that can amplify your tech outreach and make content decoding meeker. The basics of a user interface can define design workflow and improve mobile applications. 

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Tool Highlight: HTML Email

Tool Highlight: HTML Email

An email design systems provides consistency for your users. Designers working with different templates makes it harder for your audience to associate your brand to the email. Using a system ensures every Designer uses the same components, colors, font styles and layout, ensuring consistency and professional looking emails.

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Branding: Telling Your Story

Branding: Telling Your Story

Your brand, your story. Without establishing a timeline of events or verbal expressions of how far you and your business have come, are you truly worthy of competing? Stories add meaning and substance as to why your brand is here. Don’t let assumptions undermine your offerings, but adequately engage with your audience and tell your own truth. 

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Design Trend: Summer Colours by Pantone

Design Trend: Summer Colours by Pantone

Adobe has teamed up with the Pantone Colour Institute to reveal which colours are trending this summer. Although the colour theory will stay, these trends can influence users, designers, and brands. 

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5 Benefits of Adding Video to your Website

5 Benefits of Adding Video to your Website

Have you recently launched a successful project or have news to showcase? Videos are the perfect tool to display information fast and effectively. Websites benefit from videos as they help your audience absorb information faster while decreasing the sales-cycle.  

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