Blue Archer Blog
Social, Design, Marketing, Tech & More
Your digital resource for news, updates, insight and our own Blue Archer musings.
A strong logo has a huge impact on the success of your business. Some companies get it right the first time like Nike and Apple. However, that logo you created in 1982 may not speak to your audience in 2018.
Fonts, like people, come in all shapes and sizes. Each has their own personality which is conveyed through your style of writing and content. Choosing the right font is key for your customers or clients to grasp the attitude and moral of your company.
Auditing is a vital tool for your company to maintain a strong and effective website. Your website is one of the first things customers and clients see, which is why it's important that your content successfully attracts and maintains clients for future business.
Blogging never goes out of style and is the best form of expression for a company. A blog is merely a tool that lets you network and communicate with your audience through your own platform.
Web design trends for 2018 include bold typography, moving graphics, negative space, and a departure from the grid. Learn more about the entrance of the bottom navigation.