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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

What Is An SSL Certificate?

What is an ssl certificate

In a world where cybercrime is at the forefront of many conversations, it’s no wonder that greater measures are being taken to keep your information safe and secure. Fortunately, it is easier than ever to recognize whether the information you’re giving a website is at risk of being intercepted by an uninvited third party ...

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Designer’s Perspective: Are you a Taoist?

Designer’s Perspective: Are you a Taoist?

Over the years, Web and UX designers have become knowledgeable of the ancient eastern philosopher’s conclusions by studying data around good design and good living. 

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Data Breach: Investigating Facebook and Google+

Data Breach: Investigating Facebook and Google+

The data breach that occurred on September 25th affected 50 million Facebook accounts. This attack on the system led to the exposure of information affecting these users. This month, Google+ experience a security flaw that leaves many at risk. The CEO speaks out on what information these attackers had access too and the number of people affected and how Facebook and Google will address the situation. 

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A/B Testing: Where to start and Why

A/B Testing : Where to start and Why

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

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Lead Generation: Attracting New Users

Lead Generation: Attracting New Users

The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice. 

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