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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Case Studies: 5 Examples of Compiled Research About Web Design

Case Studies: 5 Examples of Compiled Research About Web Design

From logo memory to user retention, we have compiled a list of 5 user tests to ensure your next project is a success. 

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Marketing Objectives: 4 Tips to Set SMART Goals

Marketing Objectives: 4 Tips to Set SMART Goals

Your marketing campaign took valuable time and hard-earned money. Setting practical SMART goals will help your business analyze and measure what is and isn't working. Find out why they matter... 

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What is the Google BERT algorithm update?

BERT Google Update

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.

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3 SEO Tools Perfect for 2020

3 SEO Tools Perfect for 2020

One of the most important aspects of marketing is ensuring your content strategies are working. These tools will help your campaign strive in 2020 with backed by data analytics and new-found technology operations. Check out what's new! 

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Curiosity: Explanation of Boundaries and How To Overcome Them

Curiosity: Explanation of Boundaries and How To Overcome Them

Curiosity often develops into creativity, making it more and more difficult these days with easy access of the internet.  Sometimes, curiosity if out of your control. We have found a few ways to understand this inquisitive state and how to channel it better. 

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