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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

5 Ways to Use Video on Your Website

5 Ways to Use Video on Your Website

It is no secret that users prefer video over text. Video is everywhere, from YouTube to social media apps, users are very familiar with the visual landscape. Which makes it extremely important to get it right when making a video an integral part of your design. Here are 5 ways to implement videos as an asset to your website. 

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10 Ways to Improve Your Brand's Instagram Stories

10 Ways to Improve Your Brand's Instagram Stories

Instagram Stories offer a saving grace when it comes to social media advertising. Stories are way more interactive and eye-catching than regular designs. However, the algorithm is constantly changing and your brand needs to adjust not only with backend aspects but intention as well. 

Let's take a look at 10 ways your brand can intensify Instagram stories to stay relevant and grow engagement. 

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How To Find Free Icons For Your Website

How To Find Free Icons For Your Website

Searching for icons can be a tedious and time-consuming task that often leads to stale results. Luckily, we are here to help! Check out this curated list of FREE Icons that will amplify your design projects and save you time. 

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5 Color Schemes for Your Website Redesign

5 Color Schemes for Your Website Redesign

Website color schemes have more of an effect on the persuasiveness of your website than most businesses would like to admit. Given consumers have about 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. Bright colors, stark palettes, and even some mismatching schemes are elements of color that are trending. Come check out more!

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Why Your Website Needs an SSL Certificate

Why Your Website Needs an SSL Certificate

Have you ever received a message stating “your connection is not private” or “not secure” when trying to visit a website? If so, you’ve visited a website that does not have an SSL certificate.

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