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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

New Research Method: Eartracking

New Research Method: Eartracking

From eyetracking to eartracking, these methods are designed to analyze the movements made by users and why they react. Human ears exhibit micro-movements, and today we are going to show you how to analyze those movements to enhance usability studies. 

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3 Dead Web Trends

3 Dead Web Trends

Many smart and successful people learn from history so they do not repeat it. Others look at various projects as malfunctions that still have potential. It’s time to identify some of the dead UI tactics from past years. 

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Tool Highlight: Shre.ly

Tool Highlight: Shre.ly

This tool allows you to customize links to help your users understand before they click. Previewing is a strong attribute most sites undermine when it comes to promotion. This tool makes it easy and simple for users to want to learn more. 

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Persona Spectrums

Persona Spectrums

Personas alone can detail the characteristics of a person, whether positive or negative. What goes into the persona depends on the project, but it overall decides why the user needs or wants the product. 

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Tool Highlight: Moqups

Tool Highlight: Moqups

This streamlined web app focuses on collaborating in real-time on wireframe and mockups to ease the process of creating an app. This tool is perfect to create a new concept and test it out before it hits the market. 

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