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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

2019: Essential Design Trends

2019: Essential Design Trends

Some trends are made for user experience, while others are purely aesthetic. This month, many designs and photos are on trend. By analyzing colors to shapes, and even types of photography, you can see why people are changing their formats. 

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Next Level Technology: What to Expect from 5G

Next Level Technology: What to Expect from 5G

Mobile phone operators and equipment vendors are ready for this high-speed launch. There is nothing more talked about than the fast-paced internet we all desire. This advancement is great for new revenue and market share. 

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Redesign: Making an Unforgettable Logo

Redesign:  Making an Unforgettable Logo

Your logo is the face of your brand. There have been many discussions on how to pick, design, and implement your logo into the diverse world of marketing. Let’s focus on the visual stimuli that your logo draws and the qualities of a great logo that no one talks about. 

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Ending the Illusion of Completeness

Ending the Illusion of Completeness

From apps to web pages, everybody scrolls through feeds. With certain designs, a user can scroll to what they believe is the end of the page, offering a reward of completeness. It’s your goal to diminish this feeling so none of your content is missed and to keep your users searching for more. 

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How to Avoid a High Bounce Rate

How to Avoid a High Bounce Rate

With nearly everything being online, the competition for content exposure is in high demand.  Many digital marketers are facing this problem. Usually, it’s because the website isn’t doing what it is supposed to. Here’s why and how to fix it. 

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