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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Customer Testimonials on Your Website, Part 1

Customer Testimonials on Your Website, Part 1

Testimonials ensure trust, enthusiasm, and are the best passive sales pitches. Customers naturally trust each other more than normal creative marketing. For part 1 we are discussing how to acquire the most dependable testimonials.

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What You Need to Know About Voice Search & SEO

What You Need to Know About Voice Search & SEO

Alexa and Siri are common household names in 2021. Smart speakers and virtual assistants are changing the way we live and the way we search for information online.  Natural-sounding keywords, compared to robotic, will continue to experience a major boost in search volume as the use of voice search grows. It only makes sense for businesses to leverage this technology in 2021.

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5 Ways to Use Video on Your Website

5 Ways to Use Video on Your Website

It is no secret that users prefer video over text. Video is everywhere, from YouTube to social media apps, users are very familiar with the visual landscape. Which makes it extremely important to get it right when making a video an integral part of your design. Here are 5 ways to implement videos as an asset to your website. 

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10 Ways to Improve Your Brand's Instagram Stories

10 Ways to Improve Your Brand's Instagram Stories

Instagram Stories offer a saving grace when it comes to social media advertising. Stories are way more interactive and eye-catching than regular designs. However, the algorithm is constantly changing and your brand needs to adjust not only with backend aspects but intention as well. 

Let's take a look at 10 ways your brand can intensify Instagram stories to stay relevant and grow engagement. 

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How To Find Free Icons For Your Website

How To Find Free Icons For Your Website

Searching for icons can be a tedious and time-consuming task that often leads to stale results. Luckily, we are here to help! Check out this curated list of FREE Icons that will amplify your design projects and save you time. 

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