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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Optimize Your Instagram Bio

Optimize Your Instagram Bio

Your Instagram bio is your elevator pitch, business card, and the most prominent first impression. Although it is the smallest section of your profile, it set's the stage for the rest of your grid and stories. Most importantly, this section identifies where a user can contact your brand and more. It's time to take a deep dive into the world of social media tips and tricks... IG style! 

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Top Tools for A/B Testing in Web Design

Top Tools for A/B Testing in Web Design

Determining what works for a brand takes time, investigative effort, and constant responsibility. Using these tools cross-functionally can narrow down your exact needs as a brand by split testing, resulting in a detailed hypothesis. Businesses depend completely on the results of these tests to deliver to their client's standards and everchanging expectations. 

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The Key To Balanced Web Design: The Golden Ratio

The Key To Balanced Web Design: The Golden Ratio

Natural balance is a concept Web Designers grandfathered into basic design principles. In addition to the mathematic ratio, the Golden Ratio stems from the roots and proportions of nature. We'll dive into what the Golden Ratio is and how you can use it to harmonize your designs. 

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10 Google Analytics Website Metrics You Need to Analyze

10 Google Analytics Website Metrics You Need to Analyze

There are a lot of website statistics to decipher, but Google Analytics has got your team covered. Building up a history of metrics will enable you to identify trends and opportunities, all while analyzing your site's traffic to make consistent and effective changes. 

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What is Swiss Design?

What is Swiss Design?

Swiss Design embodies letting subjectivity cease to the value of the work. Most importantly, the deployment of a mathematically determined grid to decide the placement of design elements. Behind this common typeface lies the meaning of a symbolic design principle.  

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