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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

UX Tactics to Improve Your Business

UX Tactics to Improve Your Business

Forget the fluff! Content without context is meaningless and takes up valuable space. The goal of a successful UX system is to keep your users engaged, and you can do that by rethinking your content strategy.  

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Rethinking Digital News

Rethinking Digital News

The difficulty with news these days is whether it is reliable. The main goal of news is to report the now, the past, and plans for the future. The news is supposed to convey someone’s opinion while being neutral and unprejudiced. So, what’s the problem?

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A Beginner's Guide to Website Engagement

website-engagement-101

One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.

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5 Ways to Expand Your Customer Base

5 Ways to Expand Your Customer Base

You can have an amazing product or service, but without customers, your business will not be profitable. To keep your business competitive, you need to retain current customers and fire the unprofitable ones. 

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3 Design Trends to Know About

From the boxy page designs of the early 2000s, to the full-width responsive designs of the present, web design is ever-evolving. With design trends changing at the speed of light, it’s important to stay ahead of the latest and most effective new features on the market. 

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