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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

YouTube: Welcome to the Age of Drawn-out Videos

YouTube: Welcome to the Age of Drawn-out Videos

YouTube has been a fan favorite over the years for informational tutorials and entertainment. Now, we are seeing a shift in video length to increase the time for Ad revenue provided to these content generators. How will this affect how consumers use YouTube? The key is in the consumer’s viewing patterns. 

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Design: How to Be “Cute”

Design: How to Be “Cute”

Some users are aesthetically more attracted to charming characters and graphics like the infamous Hello Kitty or our favorite childhood shows. When designing adorable visuals, you must think about what attributes make it cute. The whole concept is subjective, but there are standard do’s and don’ts when it comes to this creative style. 

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Online Form: Build to Convert

Online Form: Build to Convert

Listening doesn’t always happen face to face. Communication is facing a dangerous problem with people only listening to reply rather than to understand. This happens through online forms in hopes to collect prosperous data. It’ time to gain the right data through creative decision making by tweaking our algorithms. 

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5 Tips to Building Great Client Relationships

5 Tips to Building Great Client Relationships

Some people have the skill to develop strong and long-lasting relationships while others must work very hard. Some of these concepts come naturally, but these 5 tips sum up the best advice for building relations during the project management process. 

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Three Ways To Amp Up Your Instagram Hashtags

Over the past 10 years, the age-old pound sign (#) has morphed from being a simple symbol for weight to the universal symbol of the hashtag. If you aren’t submerged in the world of Instagram or Twitter, you may be asking “what is a hashtag?” and wondering why it carries such weight in the modern world of marketing.  

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