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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

The Difficulties With A Data Driven Strategy

The Difficulties With A Data Driven Strategy

Data-driven has become a buzz term for years but is now getting caught up in the hype. This is only half the solution, check out the importance of the second half and why it will help optimize your strategy.

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5 Exciting NEW Tools for Designers

5 Exciting NEW Tools for Designers

Who doesn't like tools to make your life easier? This list spotlights games, animation, and insightful new tricks. Check it out...

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Case Studies: 5 Examples of Compiled Research About Web Design

Case Studies: 5 Examples of Compiled Research About Web Design

From logo memory to user retention, we have compiled a list of 5 user tests to ensure your next project is a success. 

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Marketing Objectives: 4 Tips to Set SMART Goals

Marketing Objectives: 4 Tips to Set SMART Goals

Your marketing campaign took valuable time and hard-earned money. Setting practical SMART goals will help your business analyze and measure what is and isn't working. Find out why they matter... 

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What is the Google BERT algorithm update?

BERT Google Update

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.

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