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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

5 Color Schemes for Your Website Redesign

5 Color Schemes for Your Website Redesign

Website color schemes have more of an effect on the persuasiveness of your website than most businesses would like to admit. Given consumers have about 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. Bright colors, stark palettes, and even some mismatching schemes are elements of color that are trending. Come check out more!

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Why Your Website Needs an SSL Certificate

Why Your Website Needs an SSL Certificate

Have you ever received a message stating “your connection is not private” or “not secure” when trying to visit a website? If so, you’ve visited a website that does not have an SSL certificate.

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3 Reasons to Leave WordPress Behind in 2021

3 Reasons to Leave WordPress Behind in 2021

There are three reasons why you should let go of WordPress in 2021. Security, support, and speed are challenges many users can overcome when reaching outside the box in web design. Check out why you shouldn't get sucked in by the charm of millions of plugins and focus on a more secure platform. 

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Web Design Trends in 2021

Web Design Trends in 2021

Start off the new year by increasing conversions by staying on-trend. Get noticed through creative web development and modern innovation as 2021 is the year of revival!

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Google Analytics 4 Vs. Universal Analytics

Google Analytics 4 Vs. Universal Analytics

This new analytics feature offers data that is driven across multiple devices. Creating a more in-depth analysis, optimizing Google ad performance, and utilizing AI capabilities to predict future insights. It is time to be prepared for what's next while making every marketing dollar count.

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