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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

What is the Google BERT algorithm update?

BERT Google Update

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.

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3 SEO Tools Perfect for 2020

3 SEO Tools Perfect for 2020

One of the most important aspects of marketing is ensuring your content strategies are working. These tools will help your campaign strive in 2020 with backed by data analytics and new-found technology operations. Check out what's new! 

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Curiosity: Explanation of Boundaries and How To Overcome Them

Curiosity: Explanation of Boundaries and How To Overcome Them

Curiosity often develops into creativity, making it more and more difficult these days with easy access of the internet.  Sometimes, curiosity if out of your control. We have found a few ways to understand this inquisitive state and how to channel it better. 

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Using Story Principles To Anticipate What Your User Expects

Using Story Principles To Anticipate What Your User Expects

When someone begins a story, they have certain expectations in mind about how that story will unravel as the plot thickens. We can translate this into web design to configure what users anticipate and in return, go beyond those expectations. 

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5 Things Web Designers Should Know about macOS Catalina

5 Things Web Designers Should Know about macOS Catalina

Apple has officially broken up with the ancient title and replaced it with new consumer-orientated entertainment apps to complement the new system. Developers and designers need to be aware of the new changes. 

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