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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Will AI Take Marketing Jobs Away?

Will AI Take Marketing Jobs Away?

There used to be a saying, “50% of marketing works, but we don’t know which 50%”. This will no longer be the cause because extended reality will be able to measure exactly which tactics work and what doesn’t. This idea has caused curiosity in the industry around the idea that AI will be replacing marketing jobs.

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Digital Marketing: The Impact of Voice Search

Digital Marketing: The Impact of Voice Search

It’s all marketers are talking about, but why? The advancements in voice search have the industry on edge as it is predicted to be the biggest change in 2019. Specifically related to voice search, this advancement is highlighting details. 

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SEO News: Google My Business Adds Products Feature

Google My Business Products Listing

One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...

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Tool Highlight: Trello

Tool Highlight: Trello

This new project management, marketing preparation, and idea forming platform is exactly what your business needs! Forget the mass amounts of emails flooding your inbox with loads of details and tasks. Trello can be used by your whole team to stay organized and beat deadlines. 

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Infinite vs. Parallax Scrolling

Infinite vs. Parallax Scrolling

Parallax and Infinite scrolling are two effects for your website that have been around for years and are adhering to new developments. These tools eliminate the need for pagination. However, these scrolling techniques aren’t for everyone, and here’s why…

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