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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

5 Signs You Need a New Website

5 Signs You Need a New Website

Over the past 5 years, the internet has evolved which means websites need to be updated regularly to ensure they deliver what customers expect. Users have set a high standard when it comes to web design and a website is one of the most significant marketing aspects of a digital storefront. There are a few notable signs to signify a website needs updating or better yet, a makeover!

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Black Friday Sale Ideas for B2B Organizations

Black Friday Sale Ideas for B2B Organizations

Think there's no room in the Black Friday sales space for your service offering? Think again! Here are 5 Black Friday Sale ideas for B2B organization!

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Transform Your Blog Performance With This Tip

Transform Your Blog Performance With This Tip

Looking to maximize your content and increase traffic? This tip will transform your blog and optimize your SEO ranking. Check it out...

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Optimize Your Instagram Bio

Optimize Your Instagram Bio

Your Instagram bio is your elevator pitch, business card, and the most prominent first impression. Although it is the smallest section of your profile, it set's the stage for the rest of your grid and stories. Most importantly, this section identifies where a user can contact your brand and more. It's time to take a deep dive into the world of social media tips and tricks... IG style! 

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Top Tools for A/B Testing in Web Design

Top Tools for A/B Testing in Web Design

Determining what works for a brand takes time, investigative effort, and constant responsibility. Using these tools cross-functionally can narrow down your exact needs as a brand by split testing, resulting in a detailed hypothesis. Businesses depend completely on the results of these tests to deliver to their client's standards and everchanging expectations. 

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