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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Amazonís Secret Weapon for Success

Amazonís Secret Weapon for Success

Amazon, Facebook, and Google all share the same secret for success. They each have successfully conquered their industry all by doing two important tricks. It’s time for you to act as well.

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The Evolution of YouTube

The Evolution of YouTube

There is a lot to learn from entertainment websites, especially YouTube. From short informational videos to long entertainment series, YouTube had evolved in the world of media and changing the way people view their platform. Representing a prime example of listening to their audience as well as their creators. 

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Mental Models in Product Design

Mental Models in Product Design

The payoff of leveraging existing product user’s knowledge is smoother interactions, faster adoption rates, and better overall usability. People know how your product works before you even design it. Let’s look at a mental model approach to design to surprise your consumers. 

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5 Reasons Why Your Website Needs a FAQ Section

5 Reasons Why Your Website Needs a FAQ Section

Having a website brings necessary attention as well as publicity and profit. To make it as a successful branded business in today’s market, this tool is essential to survive. Your website shouldn’t just exist, but rather professionally engage with your audience.  Besides the basic pages, your website needs an FAQ page for these principal 5 reasons. 

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2019: Essential Design Trends

2019: Essential Design Trends

Some trends are made for user experience, while others are purely aesthetic. This month, many designs and photos are on trend. By analyzing colors to shapes, and even types of photography, you can see why people are changing their formats. 

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