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Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Instagram Reels: How to Utilize Them In Your Marketing Strategy

Instagram Reels: How to Utilize Them In Your Marketing Strategy

Reels is a new content format for Instagram that allows users to create and share short-form video content. This launch comes shortly after the uncertain future of Tiktok. Nevertheless, it is never to early to get ahead of the game. Check out these tips on how to incorporate Instagram Reels into your MS as well as a simple tutorial. 

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Writing for Your Website 101

Writing for Your Website 101

Creating content for your website can seem like an overwhelming process, especially if you’re starting from scratch. However, it does not have to be as intimidating as it seems. To help you get started, our Blue Archer team has put together these time-tested web-writing tips.

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5 Examples of Beautiful Manufacturing Websites

5 Examples of Beautiful Manufacturing Websites

It's not enough to just be visually strong when showcasing a manufacturing website. Manufacturing websites have to convey technical information while showcasing strong brand values. The best of the best incorporates 5 key aspects, which helps to convert and make your site memorable. 

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The Best Team Pages on Websites: Best Examples

The Best Team Pages on Websites: Best Examples

Team pages highlight your strongest asset, your team. It is a great way to put faces to names and build a connection, especially in today's environment where customers prefer a more personalized experience. It's time to create an attention-grabbing page to establish company identity. 

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How To Use Testimonials On A Website

How To Use Testimonials On A Website

Testimonials should always be contextual in a website. Not a list or page of random testimonials with no surrounding context.  Follow along as this blog post determines when, how, and why you should include evaluations on products and services from consumers.  

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