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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Doubling Your Page Views

maximize SEO

The platform a designer uses to build and manage a website has a significant effect on a websites’ success. What about the other stuff that attracts wondering eyes to your design? Even the most beautiful websites are useless if no one ever finds it. 

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The Return of the Gradient

Gradient colors

As they say, history repeats itself. The use of gradient color schemes was the hot trend in the 90’s. Lately, we are considered to commit a design crime if we even go near the patterns of WordArt.  However, maybe those designers knew what they were up against. Fast forward a couple decades and It’s the return of the gradient! 

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Tool Highlight: FullStory


Ever wonder how your clients interact with your website? Fullstory records and reproduces real user experiences on your site, which allows you to help support customers, boost conversion rates, and debug faster. 

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Is it Time for a Logo Redesign?

Logo Redesign Tips

A strong logo has a huge impact on the success of your business. Some companies get it right the first time like Nike and Apple. However, that logo you created in 1982 may not speak to your audience in 2018. 

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Choosing Fonts for your Website

Fonts for your Wesbite

Fonts, like people, come in all shapes and sizes. Each has their own personality which is conveyed through your style of writing and content. Choosing the right font is key for your customers or clients to grasp the attitude and moral of your company.

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