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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

How to 10X Your Conversion Rate with this Simple SEO Tip

How to 10X Your Conversion Rate with this Simple SEO Tip

Have you heard of Buyer Keywords? These search terms signify a buyer looking to make a conversion rather than vaguely browse. It's all about using your SEO strategy to target buyer intent and lead buyers straight to your business to lock in a conversion.  You don't want to miss out on this website traffic! 

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How to Embed YouTube Videos in a Website

How to Embed YouTube Videos in a Website

Do you know over 90% of the information we consume is visual? YouTube is an information playground that allows access to millions of videos at your fingertips. Videos play a large role in information sharing and can yield the highest ROI. Let's get started!

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How to Redesign A Website Without Losing SEO

How to Redesign A Website Without Losing SEO

Most redesigns are positioned to increase profit but neglect to understand the relationship between SEO and design. Believe it or not, newer design methods often improve the functionality and experience of your site for users. There are many ways to undergo a redesign without losing SEO rankings and we will show you how.

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Website CTAs: 7 Tips to Improve Your Conversion Rates

Website CTAs: 7 Tips to Improve Your Conversion Rates

These tips will not only improve the vague landscape of a CTA but will encourage all users to simply "do something" on your website. Following a goal-oriented CTA design will help your team understand the consumer's behavior and create an effective strategy. It's time to take action!

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5 Tips for Better Email Marketing

Email marketing can be challenging, especially since there are over 320 billion emails sent and received every day.  Can you take your email marketing ideas and turn them into eye-catching ROIs? These 5 strategies, influenced by 2022 industry trends, will help you outperform your KPIs and gain exposure.

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