PageRank has been around for a while now. It's in the Google toolbar; it's in the Firefox browser toolbar; it's just there. Because it's there, we have a tendency not only as search engine optimizers but also as web surfers to believe that the PR is the end-all-be-all of page authority. Let us be clear: it is not!
Looking ahead to 2013, much of the Internet marketing buzz is circulating around local search. This is great news for local small businesses, because it means that the small guys can finally get some love from search engines! One of the best ways to ensure that local customers and businesses recognize your brand is to focus on local online business listings.