Let's admit that SEO has a bit of a poor stigma attached lately. From black-hat SEO companies to counterfeit link farm sites- it seems that websites will do just about anything to gain a high rating. 

Search Engine Optimization can be an overwhelming and daunting task. It almost should be; if it's super easy, you probably aren't doing it correctly. Here are some changes you can make to your site immediately to help your search engine visbility.

Blue Archer's own Support & Project Manager and designer extraordinaire, Jennifer Buck, might just be the next YouTube sensation.  

It is true that a few years ago, link-building was the pinnacle of search engine optimization practices. It didn't matter the context, quality, or goal of the links: gathering a high inbound link number was the sole mission. 

Pay Per Click ads can be strategic assets to many keyword and internet marketing campaigns. However, these PPC initiatives come at a cost (this should shock few, seeing as the word pay is indeed within the name).