Blue Archer Blog

We recently learned of a new directory that makes it easy for people to connect with local services online. Thumbtack.com provides some interesting features on their website, such as a concierge service for those in need of a service provider, cross listing services on Google and Yahoo! for vendors and an easy to use search feature.

Google recently released a study that finally answers the question of whether it is efficient to run both a paid and organic campaign for the same overlapping keywords. Their results showed that Pay Per Click Ads do not take away from your organic traffic, so it is still beneficial to run both a paid and organic campaign, even if they overlap.

With the social media race heating up, Google has decided to take on Facebook with their own social networking site, Google+. As Google+ becomes more and more popular to users, we have to start to look ahead and see the potential benefits for companies and advertisers.

The past several weeks have presented a sense of upheaval to Apple, Inc. On Oct. 5, Apple founder, CEO, and key innovator Steve Jobs passed away from pancreatic cancer. The previous day, recently-appointed CEO Tim Cook revealed the iPhone 4S to lukewarm reception.

With the popularity of smart phones increasing, it is becoming more important for companies to build a mobile version of their site. There are a couple of important factors to keep in mind while designing and building a mobile site. Here are a few key points.