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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Hats off to "White Hat" Search Engine Optimization

"#1 rank for any keyword in 7 days!" . We've all come across ludicrous promises like this one from time to time when researching search engine optimization tactics and services, right? We know it's impossible to fulfill such claims while maintaining a sense of site content-integrity. 

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Color Scheme Facilitators: 3 Radiant Color Tools

From your business website, to your logo, from your printed brochure to your major billboard, one thing remains consistent: the colors you chose are incredibly important. Your brand colors and accent colors not only act as another medium for communication but also reflect your brand values to potential customers.

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Reverse Marketing: The Future of Marketing

Most cities are known for tall buildings and flashy ads on busy streets; there's almost limitless opportunity to utilize creative advertisement space.  For businesses looking for customers, that can be extremely appealing. But that all comes with a price tag - a big one, at that. Furthermore, the big investment for traditional advertising and marketing may not even be yielding a positive ROI.

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New Direction, New Look, but still the same Blue Archer

About one month ago, Blue Archer launched its new website. The new Blue Archer website is geared around making life easier for our site visitors. Our design team set out with several goals in mind:

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Google Analytics Tip: Goal Tracking

Goal or Conversion Tracking is a function of Google Analytics that allows you to set a desired action on your website and monitor the people that engage in that action. For example, you may want to track online sales or form submissions to see what keyword those individuals used in search engines to find your website. Or you may want to see if social media, and more specifically which one, attracts people to your website to sign up for an event. These are just some of the practical applications of Goal Tracking.

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