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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Google Analytics Tip: Goal Tracking

Goal or Conversion Tracking is a function of Google Analytics that allows you to set a desired action on your website and monitor the people that engage in that action. For example, you may want to track online sales or form submissions to see what keyword those individuals used in search engines to find your website. Or you may want to see if social media, and more specifically which one, attracts people to your website to sign up for an event. These are just some of the practical applications of Goal Tracking.

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Blue Archer Kennywood Day!

For many employees in the workplace, few emotions contrast more than Monday mornings and Friday afternoons. However, it seems that lately, perhaps corporate America might be turning around. Within the last 10 years, more and more attention has been dedicated towards creating an enjoyable work environment for employees. Companies now fight for a place on the Best Places to Work list. From elaborate cafeterias to built-in yoga studios, it seems that companies are molding their offices into self-sustaining resorts.

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The Infographic: A Viral Sensation

People like pictures. Why? Well, probably because we are lazy. If we can garner sufficient information by a few effortless glances, for the most part, we'd rather do that then leaf through verbose, dense text.  Naturally, graphics with tons of information have gleaned the attention of web designers  and web users alike.

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Slide Over, YouTube: Here Comes Slideshare

Sure, YouTube is great for watching movie trailers, listening to music, and watching videos. Slideshare, however, is a different kind of visual sharing database. It is a site that is tailored solely to slideshows (hence, the name), and it can be a powerful tool for sharing a combination of informational presentations, statistics, and still photos.

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Blog Traffic Visits: Determining Accurate Data

Every page-owner or website contributor out there wants to know that their content attracts views.  Understandably, most writers wouldn't write if they weren't sure that people were, in fact, reading their material. That being said, understanding the traffic that comes to your site is critical to your sites success.

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