Blue Archer Blog

Search Engine Marketing is a field that has rapidly grown in the past few years, largely due to the growth of Google. For the first time, website developers and clients alike have found a common measuring stick to determine the efficiency of their online marketing and of their web presence alike.

With the importance of the Internet growing at every minute, it is essential for marketers to get the maximum value out of their SEM and SEO campaigns. However, many still make the common mistake of running their SEM and SEO programs separately, therefore not reaching the full potential of either campaign.

Google has recently made improvements to its Analytics program. There is now a new Analytics interface in place. The two biggest improvements that Google made was the ability to create multiple dashboards and the additional widgets.

We recently learned of a new directory that makes it easy for people to connect with local services online. Thumbtack.com provides some interesting features on their website, such as a concierge service for those in need of a service provider, cross listing services on Google and Yahoo! for vendors and an easy to use search feature.

Google recently released a study that finally answers the question of whether it is efficient to run both a paid and organic campaign for the same overlapping keywords. Their results showed that Pay Per Click Ads do not take away from your organic traffic, so it is still beneficial to run both a paid and organic campaign, even if they overlap.