Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Email Signatures for Professionals
It’s time to discuss what makes the perfect signature. This request is one of the designer’s worst nightmares. This little blurb means a lot to those receiving your memos. For some, more information is needed while others reflect simplicity. What does your signature say about you?
The New Apple Update Makes Your Mac More Productive
The latest version of macOS, called Mojave, is now available for public use and it is what you need. It’s not a major change to previous versions, but a few features will help you be more productive on your mac. Isn’t that what we all want?
UX Tactics to Improve Your Business
Forget the fluff! Content without context is meaningless and takes up valuable space. The goal of a successful UX system is to keep your users engaged, and you can do that by rethinking your content strategy.
Rethinking Digital News
The difficulty with news these days is whether it is reliable. The main goal of news is to report the now, the past, and plans for the future. The news is supposed to convey someone’s opinion while being neutral and unprejudiced. So, what’s the problem?
A Beginner's Guide to Website Engagement
One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.